Creating the Best Newsletter Giveaway for List Building of New Subscribers
Creating irresistible giveaway incentives that your readers will love
You might already have a free incentive giveaway or newsletter for your list-building efforts. Might it be time to upgrade that?
You might be starting a newsletter and need to create an irresistible giveaway for readers to sign up for your newsletter. One that is compelling and meaningful that your readers will love.
Let’s look at what makes an excellent giveaway for new newsletter subscribers.
What Traits Should a Great Free Incentive Gift Possess for a Potential Newsletter Subscriber?
A gift to a potential newsletter subscriber is a great way to build your email list.
People are more careful now about who they give their email addresses to. When someone signs up for your newsletter, they permit you to contact them further, build a relationship, and perhaps do business with them.
That is a great privilege. We should honor that and create content that offers real value for such an exchange and the start of a relationship.
Here are a few things to remember when deciding what to offer as a gift for a newsletter or email list.
Consider your subscribers' pain points. What problem are you trying to help them solve?
Your gift should be a part of a solution.
It needs to offer actual value. You don’t want to start a relationship with something that’s useless garbage. What does that say about how much you value them?
It needs to be easy and quick to use. You don’t want it to take hours to consume.
It needs to be delivered instantly and effortlessly. They shouldn’t have to wait a day or week to receive it.
It needs to yield results, especially what you say it will.
It should relate somehow to your brand or topic.
It should include a call to action.
What are Newsletter Freebies?
Newsletter giveaways are sometimes called many different things. Here is a partial list of what it’s sometimes known as:
Bonus content
Exclusive download
Subscriber perk
Special offer
VIP access
Insider gift
Welcome gift
Digital reward
Member benefit
Freebie bundle
Reward download
Exclusive resource
Subscriber bonus
Insider Access
Welcome pack
Member Exclusive
Digital freebie
Subscriber privilege
Bonus material
Exclusive content
List builders and gift offers can be just about anything you can create and give to subscribers.
List Building Ideas for Incentive Gifts
Gifts for newsletter subscribers vary widely depending on your business, industry, and target audience.
Here are some common types of gifts that businesses offer to their newsletter subscribers:
Ebooks
Templates and Worksheets
Discounts and Coupons
Exclusive Content—Resources such as whitepapers, case studies, research reports, or industry insights that subscribers can access for free can add significant value.
Trial Offers
Webinars and Workshops
Product Giveaways
Exclusive Events
Physical Items
Early Access
Personalized Recommendations
Ultimately, the best type of gift will depend on your audience’s preferences, business goals, and available resources.
Experimentation and ongoing evaluation of what resonates best with your subscribers will help refine your approach.
I hope I have given you some general ideas for brainstorming to create a powerful incentive gift for your email list or newsletter.
Have any of you created any type of giveaway for your readers? I’d love to hear about it.
You might also enjoy my article — Pinning for Success: How to Make Your Pins Go Viral.
If you would like to see what I made for my readers, and get your copy (if you haven’t already) get your Bliss Booster Your Happiness Checklist today. This could be a valuable life tool if used regularly.
Thanks for reading!